Monday, November 3, 2008

Projet Mobilelivre



Just for kicks, our proposal for reinventing a local anarchist 'zine distro trailer... The Airstream ultimately went to family farming collective in Canada, but we think we would have been a much better choice... ;)

Made On North American (M.O.N.A.)
Buyer proposal - Projet Mobilelivre

Background
Made On North American (M.O.N.A.) is a group of talented artist-designer-craftspersons who formed a collective in the Spring of 2008. Brought together through shared experiences in the architecture-design industry, M.O.N.A. is dedicated to broadening the public’s perception of the decorative arts. Individual projects of our core members include architectural finishes, upholstery accessories, high-end furniture pieces, commissioned millwork, custom textiles and more. M.ON.A. operates out of the burgeoning Kensington South neighborhood of Philadelphia and markets its work internationally.

Proposal
In keeping with the Bookmobile’s creative history, M.O.N.A. would like to turn the vehicle into a showcase for our multidisciplinary talents. With backgrounds heavily influenced by art, we hope to develop a space that functions not simply as a utilitarian display, but more like an installation project. While the exterior would remain largely untouched, the preceding images show examples of work we might consider for the interior. Like a Faberge-egg-turned-architectural-folley, we envision the bookmobile’s next incarnation as a transformative experience for all who enter. With any luck, this will be the first Airstream in a fleet of art-meets-design-installations for M.O.N.A. and it’s members.

While we have a local space in mind for everyday use and display of the Airstream, we also hope to travel often with the former Projet Mobilelivre. Block parties, trade shows, dedication ceremonies and special projects all would be welcome adventures for M.O.N.A. This avante-garde method for marketing seems appropriate for an iconic piece of mobile Americana and we feel is in keeping with the trailer’s provocative history as well.

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